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ATD Blog

ASTD Chapters Strive to Thrive

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Mon Jan 25 2010

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During this economically challenging time, ASTD chapters are looking for ways to remain relevant, cut costs, and attract and retain their members. Here are some tips from the Chapter Survival Guide to help chapters to not only survive, but thrive in the current economic climate.

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Membership: Modify membership rates, if possible, to help members who may have been laid off, whose companies have made budget cuts, or who don't have much extra spending money.

Programming: Leverage Certified Professional in Learning and PerformanceTM (CPLPTM) programming. Supporting the CPLP will help members seeking career advancement and professional development opportunities see added value in joining your chapter, assuming chapter leadership roles, and attending your chapter's educational programming.

Financial: Consider partnering with higher education institutions to find student interns. Offer them an internship in exchange for credit hours.

ASTD provides chapter leaders with information, such as the Chapter Survival Guide, in the form of Toolkits. These toolkits are available to chapter leaders through the Chapter Leader Community.

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