ATD Blog
Tue Dec 13 2011
(From Auto Remarketing) -- Keffer Hyundai in North Carolina is one of the top-selling certified pre-owned dealerships in the U.S. for the Korean automaker. While many elements have helped Keffer become a leading CPO dealer, one thing is for sure: employee training has been a major building block to the store’s success in the certified segment.
“You have to have the personnel that know the program, for one, and know how to sell a certified pre-owned car versus a regular used car. So we do a lot of training with the guys so they know the program, they know the benefits and they can sell the benefits to the customers,” said the store’s vice president, co-owner and general manager.
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