“Leadership is a matter of how to be, not how to do.”

That quote, from the legendary Frances Hesselbein, supports her enduring passion for creating the leaders of the future who are “mission-based, values-based, and demographics-driven.”

The Association for Talent Development mourns the loss of Hesselbein, a supporter and champion of talent development and learning. She passed away December 11 at the age of 107.

She was a keynote speaker at the ATD 2003 International Conference & EXPO and a recipient of (then) ASTD’s Champion of Workplace Learning and Performance Award in 2005. She also authored the chapter “Leading the Workforce of the Future” in The ASTD Leadership Handbook.

“Our Champion award is given to an individual whose advocacy, commitment, and actions in support of learning and development have influenced audiences and organizations, and Frances exemplifies the spirit of this award,” said Tony Bingham, ATD President and CEO. “We’re grateful for the decades of thought leadership that she generously shared with our global talent development community.”

As a pioneer in her work with leadership and social service, Hesselbein was a visionary and extraordinary leader who was an early adopter of diversity and inclusion. Best known for her 13 years as CEO of the Girl Scouts, she spent more than 40 years defining leadership and the value of serving others. In 2022, she received the President’s Volunteer Service Award.

“Frances was born in 1915, before women had the right to vote. By the end of her long life, she had refocused the mission of the Girl Scouts of America to equip young women for roles in society and introduced innovative ideas into leadership development,” said Pat Galagan, ATD’s former executive editor. “She advocated a circular management style, which was more inclusive than top-down hierarchies, sharing leadership to ‘the outer edges of the circle.’”

“Leadership gurus such as Warren Bennis, Peter Senge, and Jim Collins recognized her as one of the most innovative and inspired leaders of their time,” Galagan continued. “When asked by a journalist who was the greatest CEO in America, Peter Drucker named Hesselbein, saying, ‘Frances Hesselbein could manage any company in America.’”

“Frances Hesselbein was one of the most impactful and admirable Level 5 leaders of the 20th century,” author Jim Collins noted. “She taught me that one of the greatest sources of energy is leadership done in a spirit of service. Her most enduring impact is through the multitude of leaders—in business, in the military, in the social sectors—inspired by the guiding principle of her life: ‘To serve is to live.’ We have lost an irreplaceable light in our world, and

in our lives. Her greatest gift was her uplifting example.”

Her impact on diversity was felt during her time as CEO of the Girl Scouts. She changed the standard Girl Scout handbook by hiring educators and artists to write four different handbooks reflecting the different cultural identities of members.

“In my life, I have had the honor to work with many amazing leaders. Frances Hesselbein is the greatest leader that I have ever met,” said Marshall Goldsmith. “She was also the most kind and gracious human being. When I met Frances, I was doing pioneering work in 360-degree feedback that was customized to fit the organization’s values. I volunteered to work with Frances and the Girl Scouts. She ‘led by example,’ was the first to get feedback, and always worked at becoming an even more effective leader. Since then, she has shared her wisdom with many of my CEO clients. Frances Hesselbein will always be my number 1 hero!”

She was president and CEO of the Peter F. Drucker Foundation for Non-Profit Management (now the Frances Hesselbein Leadership Institute) and the editor in chief of the award-winning Leader-to-Leader journal. She also served as the Class of 1951 Chair for the Study of Leadership at the United States Military Academy at West Point.

According to her obituary, “Hesselbein served on multiple boards including Pennsylvania Power and Light, Mutual of America, and the Bright China Foundation. She chaired the United Way of Central Pennsylvania. She was invited to the White House by seven different presidents and received the Presidential Medal of Freedom in 1998. She was appointed to the Presidential Commissions on National and Community Service by President George \[H.\] W. Bush in 1992 and 1993.”

“I will always remember Frances for her leadership in the Girl Scouts and for giving hope and inspiration to everyone she touched at every age,” said Elaine Biech. “She was one of the first people to write about women in leadership and so I often quoted her. One thing that resonated with me was her belief in learning by doing and to me that is what I believe is critical: experiential learning.”

Hesselbein wrote two memoirs—Hesselbein on Leadership and My Life in Leadership—and was the co-editor of 27 books published in 29 languages.

In an August 11, 2017, Lehigh Valley Style article, “Hesselbein said she hopes she’s remembered for truly practicing what she preaches: ‘Mission. Innovation. Diversity. Those words are my battle cry.’”