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Mobile Learning Finally Goes Mainstream

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Thu Mar 24 2011

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(From PRNewswire) -- Bersin & Associates, the premier research and consulting firm empowering HR organizations to drive bottom-line impact, today announced that mobile learning finally has gone mainstream, driven by consumers in both the developed and developing worlds, and by mobile- technology oriented industries including high-tech, business services, and healthcare.

Consumers are spearheading the adoption of mobile technologies in the workplace and around the developing world -- spurred by the explosion of easy-to-use and relatively inexpensive smart phones, eBook readers, netbooks, tablets, and user-friendly applications, according to the research study, m-Learning: Mobile Learning is Finally Going Mainstream - And It Is Bigger Than You Might Think. Use of mobile devices for learning has risen from 9 percent of U.S.-based organizations in 2007 to an estimated 20 percent or more in 2010. More than a quarter of the world's population now uses a mobile device and frequent mobile Internet use has almost doubled in the past year, according to the study. The research report also notes that the informal uses for m-learning vastly outnumber the formal, and that these new applications increasingly empower today's workers to access the information they need on demand.

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