ATD Blog
Sun May 28 2006
I wrote in an column called "Measuring Success," that unless a training group was earning increased funding and promotions, all other metrics were fairly irrelevant.
With that idea firmly in place, it is worth discussing a slightly less Machiavellian point.
Using hard "excel-able" metrics to measure increases in \[fill in blank\] that came as a direct result of formal learning programs are great, but always difficult, especially as when dealing with Big Skills.
Many programs use other, sub-optimal options.
Hard, Indicating (360's; business results)
Soft, Direct (anecdotal)
Soft, Indicating (students evaluations of course, self)
We have an assumption that hard/indirect is better than soft/direct (I think), and that seems a shame.
We also have an assumption that it is better to impact everybody in class in a little way, than a few people out of a class in a transformation way. That logic might be right, but we should accept it consciously not unconsciously.
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