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Partially as a result of their own diversity, Gen Z wants to work for companies that take inclusion seriously. A majority of those surveyed want to see brands pursue wider inclusivity initiatives as part of their company policy. They also want more diversity in senior leadership positions. Brands can talk a big game about respecting diversity in their marketing, but it’s important to the new generation that they also practice what they preach. One actionable item that companies can implement relatively easily is including nonbinary gender options on online forms and profiles.

Another value Gen Zers hold close to their heart is sustainability. Having grown up witnessing the increasing perils of climate change, Gen Z wants to limit the damage as much as possible. Looking at their purchasing habits, 73 percent of Gen Z consumers said they were willing to pay more for sustainable products, the most of any generation. Companies that pursue green initiatives such as switching to renewable energy, committing to biodegradable packaging, and using recycled parts in products are more likely to win young people over. Generation Z wants work that they can take pride in.