The POWER OF 26 to Gain the POWER OF **2

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The Power of 2 is a campaign to promote joint national and chapter ASTD membership. While there's power in two, it's going to take a lot more than that to keep your chapters active, alive, growing, and engaged. Chapter members are the reason your chapter exists. They influence the programs, services, and benefits you offer. Today, chapters are challenged with retaining and involving members, as well as attracting new members. A thriving membership doesn't just happen; it requires good planning, year-round attention, and the Power of 26.

During the 2009 ASTD Chapter Leaders Conference (ALC), Beverly Crowell, a Senior Associate Consultant for Career Systems International, will introduce us to the Power of 26; practical strategies to keep chapter members engaged, involved, and sticking around. A "one size fits all" approach to chapter membership is not always successful. If you can find the value of each membership segment, or better yet, each individual member, you are guaranteed a greater chance of success.

The approach is as easy as A-Z and starts by discovering the 26 strategies from the best-selling book by Dr. Beverly Kaye, Love 'Em or Lose 'Em:Getting Good People to Stay. In the preconference workshop, you will learn how to uncover what each member needs by asking; discover that development, environment, and style play a huge role in member satisfaction; and understand the zenith of your efforts happens when you use that information to unleash the power of your membership.

For more information on ALC, click here. Preconference workshop space is limited - register today!