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WSJ Blogs: Start-Ups Must Focus on Training

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Wed Jun 16 2010

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(from blogs.wsj.com) A friend narrated the following episode to me recently: "My meetings in Mumbai ran past schedule and I was left with little time to reach the airport. I asked the taxi driver to rush. As luck would have it, he was new to the city and had been on the job with a start-up taxi company for just a couple of days-he didn't know the way to the airport! I then had to serve as a navigator through the by-lanes of Mumbai and thankfully, arrived just in time. Upon my landing at Bengaluru airport (in south India), I was again saddled with a taxi driver new to the city and who had to be guided all the way home."

I, recently ordered some home-delivery dinner from a start-up Indian fast-food restaurant that I had ordered from before. I gave them my phone number and then had to wait for over 10 minutes for the agent to recall my name and address from the system. Later, when the food arrived, I found one item missing and a vegetarian dish had been labeled "non-vegetarian."

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I then called the restaurant to complain and thereafter received calls from three progeressively senior employees apologizing for the errors.

The above instances maybe just two examples but are not stray ones. They are symptomatic of Indian start-ups across all sectors. Fast growth needs to be managed by trained and experienced employees and appropriate processes. This is easier said than done since there's a severe shortage of such available trained people in India.

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