Left brain or right brain? Innovation versus execution? Process or people? Strategic versus tactical? Many of these concepts are positioned as either/or behaviors or default types of people, teams, and organizations.

There are ample tools to help determine your dominant type or style. There are also dozens if not hundreds of books on each of these topics. Every one of them attempts to make the case for why their model or view of the world is the better mousetrap. Each one supported by research and case studies supporting their argument.

Given all the information that is out there, it should be pretty easy to determine how one needs to think and act in order to be successful, right? Not really. Is the difficulty that choosing correctly is relative to the situation? Partly.

The issue is that we tend to swing like a pendulum when it comes to analyzing and solving business issues. We go into “strategic planning mode” for a while, then dive into mastering new tools or technologies for a bit. Once we’ve done that, we may launch an employee engagement program because it’s all about the people, right? And then we dive into six sigma or process improvement for a while and those programs yield some impressive results.

The soup du jour method of running a business isn’t really one that is viable or sustainable—although it may be fun for some.

Business is dynamic

In my work I’ve observed that the authors and thought leaders that have the ability to zoom in and zoom out are the ones that are making a difference and growing their respective businesses at a faster pace than those who aren’t.

Choices that you make are usually not permanent and need to be reevaluated, tweaked, and modified over time as circumstances change. The market changes, clients demands and needs change, technology changes, cultures morph and evolve.

You need to constantly revisit what you are doing and if it is still the best way to accomplish your objectives. What is challenging for many is that we all (as individuals, as teams, and as organizations) have default tendencies. Some are visionary and future focused while others are more oriented towards execution and implementation. We prefer to stay in our comfort zones whatever they may be.

If you’re a zoom in type (tactical/execution/operational), try zooming out for a bit. If you’re a zoom out type (big picture, strategic thinker, future-focused), spend some time drilling down on the tactics and processes. There is never just one right way to achieve a goal or objective, and alternative view points, ideas, and concepts are needed today more than ever.