The only thing predictable these days is unpredictability. Change is all around us, and the pace of change is accelerating. Many companies and businesses that were once robust and thriving find themselves in financial freefall. Organizations with storied histories such as Merrill Lynch, General Motors, and Motorola have ceased to exist, restructured, or lost substantial market share, leaving in their turbulent wake angry investors and unemployed workers. What has led to such turmoil in companies that once were powerhouses?