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Member Benefit
Calculating ROI typically requires some use of estimates and assumptions. For example, we might estimate costs for some parts of the total investment in a program, or make assumptions about missing data. In general, these uncertainties do not cause alarm. In fact, we have several recommendations for using estimates in ROI evaluation. The hallma...
Tue Jul 01 2003
Calculating ROI typically requires some use of estimates and assumptions. For example, we might estimate costs for some parts of the total investment in a program, or make assumptions about missing data. In general, these uncertainties do not cause alarm. In fact, we have several recommendations for using estimates in ROI evaluation. The hallmark of these recommendations: conservatism.
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