Newsletter Article
Member Benefit
"Half the money I spend on advertising is wasted. The trouble is I do not know which half.", John Wanamaker, department store pioneer. Many CEOs today feel the same way about training. When training directors communicate the results of training they rarely adapt their explanation to the way a CEO thinks. Training directors know there are be...
Tue Feb 14 2006
"Half the money I spend on advertising is wasted. The trouble is I do not know which half.", John Wanamaker, department store pioneer.
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