Marc Eckō is a fashion and media entrepreneur who has built a billion-dollar global empire. I recently attended a program during which Eckō spoke to a group of business people in Arlington, Virgnia, and wanted to share with you an overview of the key points he shared with the audience. The content stemmed from his new book, Unlabel: Selling You Without Selling Out, and was focused on insights for taking a bold and honest approach to building an authentic personal brand and applying them to your business.