Investing in Your People Is Better in the Long Run

Companies that support and invest in their workforces do better financially than their counterparts. That’s according to Just Capital’s CEO Martin Whittaker. “Business today is all about how do you create value for stakeholders overall and then how does that drive my company’s success?” he said. “We’re seeing that now with all of our data, all of our indices over the years. Companies that do right by their stakeholders, do better financially.” What does “doing right” look like, exactly? Whittaker said investing in good benefits, training, and community building are starting points. The backbone of the strategy calls for paying a fair, living wage. He listed Alphabet, Microsoft, PayPal, and Verizon as companies that are getting this right. “As we get into 2023 and fears of a recession and layoff loom, I just urge companies to really think about how to do that in a just way,” he said.