Here’s a sobering statistic: Last year, a quarter of the workforce was looking for a new job. If you’re not worried about turnover, you should be. How can you create a workplace employees love? By addressing the key reasons that drive turnover, you’ll keep your best employees. First, understand that turnover isn’t simply an issue with compensation. Pay is a factor in overall job satisfaction, but culture—more specifically, flexibility and a healthy work-life balance—is a much larger factor than most leaders realize. Bolster your culture by investing in employees. It’s crucial that organizations take professional development seriously. After all, the top two deficits that drive people to look for new jobs are career progress and challenges. Prioritize employee experience so your staff becomes your biggest brand advocate.