Harnessing creativity on a good day is a challenge. But what do you do when you're facing client expectations, a tight deadline, and an even tighter budget? In today's business world of return-on-investment in ever-shorter timeframes, convincing clients that a day of creativity is what's needed to achieve their goals can be a hard sell. Yet when our client challenged us to set a new standard for e-learning, our first step was a day of creative play at an arts center. Were we crazy, reckless, irresponsible? No, we were following a tried-and-true model of creativity, the Disney strategy.