At its simplest, your brand rep­resents how you are perceived by others. It is the impression that others get from seeing how you behave and noticing how you present yourself. It is much more than a style of dress, a particular degree or credential, or the associations you belong to—it is all of these things and more—mainly it is the unique stamp you put on everything you say or do. Because no one will do things and present themselves in exactly the same way that you do, your uniqueness is what people notice.