Within the last decade, ROI has become one of the most challenging issues facing, not only the training and development industry, but also the meetings and events industry. In the last two years, the Phillips ROI Methodology has been brought to the meetings and events industry through the help of Meeting Professionals International, the largest association for the meetings profession with more than 19,000 members in 66 chapters and clubs across the USA, Canada, Europe and other countries throughout the world.