The pandemic has changed the way we think about work forever. That might sound like an exaggeration, but it’s an understatement. The world of work has undergone a seismic shift in the past two years, and a return to “normalcy” will be anything but what we’re used to as we form a new normal. While these changes have touched nearly every aspect of our professional lives, one arena has undergone significant re-thinking—hiring. Top talent is increasingly hard to come by, and business owners are feeling the pressure from potential candidates. Gone are the days where a job posting could go up and then the organization is inundated with resumes. Relationship building and networking with potential hiring pools have become more important than ever. Additionally, business leaders are understanding that retention might be just as important as their hiring practices. In the age of the Great Resignation, employees are more mobile than ever, and keeping top performers satisfied in their positions has become a top priority for forward-thinking organizations. And this goes beyond the traditional salary and perks. Employees need to find purpose in their work—to connect with what they do—and grow in a culture that sustains them professionally.