It sometimes appears that training and development professionals work hard to have their own language, seemingly bent on creating "semantic chaos," as Pat Galagan, Aspen Enterprise Learning Platform's managing director of content, reported recently. Kevin Kruse, a self-professed "e-learning guru," recently admonished people for buying a book he wrote a few years ago, recommending that they buy another professional's new book on the same subject, written in a more straightforward manner. While experts in the profession debate whether their industry should be called training or performance or human process engineering and debate the gap between humanistic versus behaviorist approaches, senior executives are rolling their eyes as soon as they walk out of the room.