The article focuses on the growing number of companies that have found a balance between training delivery and technology in the U.S. Computer storage leader EMC Corp. is cranking out 5 to 10 podcasts a week and two to three vodcasts weekly to its employees. Meanwhile, sales representatives at Ericsson Inc. play their role through customized virtual scenarios with full-motion video, professional acting, and character rich dramatizations. It is noted that Serena Software Inc. has required its employees to update their Facebook profiles in recognition of its value to recruitment and brand building.