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TD Magazine Article

Member Benefit

Blogging for Business

Published Wed Nov 01 2006

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The article provides information related to blogs. Blog is described as typically an electronic diary in which the writer expresses personal thoughts and feelings through the internet. Blogs give workers the chance to comment on the employees of a certain company and its products. Organizations can use blogs to establish valuable relationship, gain of trust of customers, and have the capacity to prevent disasters in pubic relations. However, Nancy Flynn, an author concerning blog rules, stated that a blog is not the appropriate tool for all organizations because of the risk that it may outweigh the potential benefits of certain products.

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