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The article discusses on the role of salesperson in the growing demands of informed buyers in the U.S. According to the author, the demands created by informed buyers and innovations have created an entirely new image for salespeople. She asserts that the methodologies in buying and selling of the 20th century have shifted completely, which led to several changes to the role of salesperson. She stresses that they must be better educated, more financially savvy and more devoted to their careers. Furthermore, she views that the training and development of salesperson have become increasingly theoretical, academic and demanding.