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TD Magazine Article

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Creating a Brand Strategy

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Sat Apr 01 2006

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The article the discusses the principles in developing a career advancement plan basing from the schemes used by successful brands to deal with extreme professional competition in the U.S. A personal-brand strategy is defined as the development of a winnable position in the marketplace with smart tactics for realizing it. By considering oneself as a brand or a product that can be viewed creatively and strategically, an individual can posses a very huge advantage in a highly dynamic work environment.

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