When an organization makes ethical culture building a priority, its leaders may still find it difficult to make good choices. During a global crisis like the current pandemic, leaders must deal with major disruptions and handle situations with life-and-death implications, and ethical solutions may not be apparent. Leaders are forced to balance concerns about the organization's financial well-being and solvency with concerns about employees' and customers' safety and personal well-being. The stakes are high, and a solid grounding in ethical values will guide them in weighing what seem like unresolvable competing interests.