The article focuses on a study conducted by Walker Information Inc. according to which almost half of employees still believe their companies aren't completely on the up-and-up. The study shows that employee loyalty is driven in part by workers' perception of fair and ethical behavior by the organization. Employees are loyal when they believe their company has ethical practices, is a good corporate citizen and shows concern for workers. Around 54 percent respondents said their senior leaders are people of high integrity. Only 41 percent said they felt comfortable reporting misconduct.