This article focuses on common mistakes they see being made by new performance consultants. Many consultants end up selecting an action that doesn't really solve the problem. Most consultants fail when they try to go it alone especially when facing complex challenges. Effective consultants make sure that the performance model, language, and process don't distract from the focus on performance issues and the client's business priorities. Many performance newcomers have the tendency to stick to a model rigidly rather than use it as a starting point they can then learn from. Ethical behavior in the workplace is in the spotlight, now more than ever. As business climates continue to change, it's important for companies to adopt long-term and substantive changes in character and values development.