The article examines the decisions needed to make about creating and marketing corporate image. One way to represents the business to others is through developing a logo concept, taking into consideration on how it is to be used, the colors and the symbolism it conveyed. It is also significant to check if the developed mission and vision statements are coinciding with the company name and if it provide an insight of how the company is operating. Preparation of a marketing plan must also be made to direct marketing efforts of the company. Other elements that needed a great decision making are gaining visibility, building networks and partnerships and maintaining of an attitude of the entrepreneur.