The article reports that honest feedback from management is the most important element in aiding women's careers, says a recent survey of 1800 HR executives by Novations/J Howard & Associates. Audra Bohannon, senior vice president of Howard said women want to be treated in a way that ensures their success. This means giving them constructive, pertinent feedback as to how they're doing by standards needed to do the job well. Management must listen more closely to what women are looking for and not pull punches when their performance falls short, especially in areas that are not tied to a specific task, such as collaborating, influencing, building strategic relationships and so on.