Writer Art Kleiner outlines several ways in which transactional employees can create equity, which increases their influence in the organization. "The customer comes first" is one of the three great lies of the modern corporation, writes Kleiner in his new book Who Really Matters. In addition to the exercises, the author's inclusion of case studies provides rich context and validity to his arguments. Going beyond the equity descriptions, Kleiner also reveals how to recognize patterns that indicate whether an organization or employee will be successful or disastrous.