Hablando Espaol Puede Ayudar a Mejorar Su Negocio

The article provides information on the language program called "Spanish for Car Dealerships" offered by TALK International to automobile dealers in the U.S. It was intended to help car dealers boost their sales among the country's Spanish speaking consumers who total to more than 38 million in census, have an overall estimated $926.1 billion buying power in 2007, and are extremely brand loyal group of consumers. The program includes a curriculum that will teach employees at car dealerships speak Spanish and better relate culturally to Hispanic consumers.