The article focuses on research conducted by a research consultancy that focuses on brand loyalty and future consumer behavior according to which holiday shoppers will be spending US $20.4 billion online. It's set to be a jolly holiday season online this year. That's a 15 percent increase over 2002 and a remarkable increase compared to just three years ago when online holiday spending was a more modest $8.1 billion. The average online shopper will spend around US $710 and that could mean matching reindeer sweaters for the entire family.