The article reports that knowledge about the competitive intelligence sets puts the employees of India-based Hindustan Petroleum Corp. Ltd. in a different category. The knowledge of intelligence sets makes them different among their competitors. Due to these reasons, the company concentrates hard on improving the knowledge base of their employees. For this purpose, the company has created a web-based employee information portal. The portal is named as "Knowledge on Demand." The portal plays an important role in organizing data under categories, including nation's economy, crude oil and petroleum products, international trends and competition.