This is article focuses on significance of negotiation skills in corporate culture. Most of the corporate people tend to think in terms of win-lose scenarios: a training director lighting to get her budget increased or an overzealous car salesman doing his best to take advantage of a naive buyer. In reality, almost everything in life is a negotiation. Whenever two or more people gather to exchange information with the intent of changing their relationship in some way, they are negotiating. From merging onto the freeway in rushhour traffic, scheduling an appointment with a client, to deciding which television program to watch with your family-every day involves some form of negotiation.