Successful businesses have one thing in common, they treat their customers well. People may say it's that they have a great product or an innovative culture, or that they value learning, but if you don't treat your customers well, none of the rest matters. Customer service, satisfaction and relations matters a lot. The author narrates his experience regarding various matters. When he went to a truck rental company, the manager berated him and threatend to cancel his reservation. In another incident when the author asked for little ketchup in a restaurant be was bluntly denied, although he was ready to pay of it. In addition to that, the article presents information on similar other incidents from the life of author.