The author discusses the developments of the T+D, a business magazine. The author thinks that there is nothing quite as daunting as placing one's work in the line of customers to find out their opinions. That is why, according to the author, aside from the annual survey in June 2006, the T+D in competitions which acknowledge excellence in magazine publishing was entered. The author stated that T+D was placed in the top-five of the best nonprofit magazines by the Ragan Communications Recognition Awards. The author believes that the award is specially satisfying since they recognize something T+D had been working hard to do, which is to make the magazine the peer of mainstream business magazines.