Have you ever seen an advertisement that just spoke to you? Perhaps it left you feeling a certain way or made you want to go out and buy the product. Either way, you engaged with the advertisement. Top marketers know exactly how to capture their audience's attention, get their message heard, and influence behavior. Some advertisements may feel like they're made specifically for us because, well, they are. Marketers must get to know their target audience on a deep level so they can create the right strategy to meet consumers' wants and needs.