Learning While Playing

The Korea Ginseng Corporation is one of the leading companies in the world health food market. It specializes in red ginseng—an herbal supplement often used to strengthen the immune system and ward off stress and disease. During the past decade, the company has grown rapidly due to increasing global interest in health and also owes its success to the company's dedicated local employees. But with the rapid growth came challenges: Its employees did not have access to critical organizational data. To disseminate the core organizational knowledge, KGC implemented mobile gamification, combining online gaming and mobile learning.