Managing to Keep the Customer Managing in the Service Economy Book

TD Magazine Article

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Reviews the books Managing to Keep the Customer, by Robert L. Desatnick and Managing in the Service Economy, by James L. Heskett.

Fri May 01 1987

Reviews the books 'Managing to Keep the Customer,' by Robert L. Desatnick and 'Managing in the Service Economy,' by James L. Heskett.

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Managing to Keep the Customer Managing in the Service Economy Book