There are several ways people can determine how well employees have received the organization's e-learning program. Using techniques from surveys to locus groups, feedback can be gathered to assist in the program's ongoing development. A quick search online about how to market e-learning in organization will uncover some ideas. The reality is that formal learning is not an everyday occurrence, so it is important to consider that it's not just what a person do, but also how a person market and what message is conveyed. That is why ongoing marketing program must keep learners acquainted with the most basic how-to and why parts of their training. Social marketing can bring about change by creating a social norm that encourages employees to use e-learning to their advantage.