The article focuses on classic theories and new studies on why people need meaningful work and the implications for organizations. Recent studies have shown that people want to have more control and meaning to their work and a better work-life balance. As a result, the author says that the best employers aren't great because of their perks and benefits, but because of their organizational cultures and policies that promote meaningful work and a nurturing, supportive workplace. Because many organizations are still trying to motivate workers with an assembly-line mentality, there has been increasing need for a new paradigm so organizations can meet the modern worker's demands.