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TD Magazine Article

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Published Thu Sep 01 2005

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This article reports that with audio programming now easily available to anyone with computer and access to the Web sites, companies are starting to look at "podcasts" as a means of enhancing employee training and development as well as reducing the cost of training. Financial services provider Capital One, with more than 15,000 employees worldwide, now hands out Apple iPods as standard equipment for employees enrolled in training courses. The driver behind Capital One's audio learning program is a vexing deficit, not in dollars and cents, but in time. Anyone who ever struggled through a high school language or who fought nicotine cravings while listening to "stop smoking" motivational cassettes can tell that there's nothing fundamentally new about the concept of audio learning. With the help of special podcast software, available free of charge, users can "subscribe" to various podcasts, which are automatically downloaded onto their computers as soon as they become available. Users can listen to the programs on their computers or transfer them to their portable audio players.

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