Chief Executive Officer of a New York region think tank, wrote the book "The New Culture of Desire: Five Radical New Strategies That Will Change Your Business and Your Life" to share discoveries made during a six-year study. Melinda Davis analyses the most powerful desire driven trends of age, such as raging Amazonianism, hot-blooded spiritualism and pleasure healing. The book is for readers with diverse interests in such subjects as attractor patterns for businesses kinesiology and personal transformation.