This article focuses on the author's interest in the web site getAbstract.com, a book summary service. The author has plowed through more than 150 titles in six months as of September 1, 2003. If a summary sparks interest then the author buys the book. That's how "Why We Buy," by Paco Underbill got on the author's nightstand. Underbill's an ethnographic researcher concentrating on retail store design. His staff records shopper behavior to determine which aspects of the store work well. The book describes impact of design on consumer behavior.