Personal Branding in the Digital World

Thanks to a phenomenon coined digital first by Mitch Joel in his bestselling book Ctrl Alt Delete, your brand has moved online. That means you need to translate who you are in the real world into a congruent bits-and-bytes version of you. First impressions are important to your career success, so whether they take place with a handshake or on a handheld device, you need to make sure yours is authentic, compelling, and relevant.