Personal coaches, also known as whole life coaches, executive coaches, productivity coaches and by a host of other names, support clients in a variety of ways. After determining the areas in which the client would like assistance, the coach draws on a multitude of skills and techniques to help the person move towards his or her personal and professional goals. Along the way, the coach helps the client celebrate successes and deal with setbacks. Engaging a coach can be of great help. Hiring a coach trained to International Coach Federation standards helps to ensure the coach's competence.