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TD Magazine Article

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Planning the Leadership Message

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Sun Jun 01 2003

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A leader is supposed to move people from one skill set to another. By adopting the leadership mindset, one will learn to think and act like a leader to help achieve the professional goals of everyone involved. Leadership communications are those messages from leaders that are significant to key stakeholders. Leadership message planning is essential to the success of any training initiative. the purpose of leadership communications is two-fold: to build greater levels of trust and to drive results. Within those purposes, the messages can affirm culture and values or state the case for training in order to implement a new process, reiterate a need for quality, or develop new skills.

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