The article focuses on the increasing use of online job recruiting and searching by job seekers and recruiters. Online social networking was initiated by Web sites such as Friendster, which allows people to connect to the network of their friends. Now, new job sites are also joining this line and using social networking applications to help companies find qualified employees and workers find jobs. One such Web site is Jobster which lets candidates search its network of jobs and get referred by people in their network for free. Employers can build an evergrowing network of candidates and referral sources into a strategic company asset for a monthly fee. Such sites provide recruiters with additional tools to manage the growing network, including the ability to search for people with specific skills and experience, rank prospects based on referrals, and create reports to track the network's activity. A similar site called LinkedIn, a professional's version of the Friendster service, also has a job recruiting and search component.