The article presents information on power management for talent retention. The article presents a case study in which a commitment to leader development and employee retention led Brown & Williamson Tobacco Corporation to seek an automated solution that would change and improve its business processes, while strengthening its commitment to employees. As part of that commitment, Brown & Williamson created an internal database where employees could track their development accomplishments and goals. By 2001, the company's focus on all aspects of talent management had expanded to the point at which it was no longer practical to manually manage the process via the internal database.