According to the author, the only way to survive in business is to deliver what a client truly wants. Clients' needs used to be static and often were centered on quality, service, or price. Now their needs are more demanding and more complex. The most important issue is offering a service with tangible results. One should be careful in how they handle a problem. Clients want to do business with companies that can match the solution to the dilemma. They look for a partner who can diagnose, recommend, and implement a full range of appropriate solutions. That also means offering the right training. Trainers should invest some time in analyzing their client's issues.